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To say that 2022 was a watershed year for the Philadelphia-born stir-fry and salad concept, Honeygrow, would be something of an understatement. The company has either opened or announced seven locations throughout the greater Philadelphia region in as many months, and now, it’s said that lease negotiations are currently ongoing for two more locations in Langhorne and Harrisburg, PA, according to reporting in the Philadelphia Business Journal.
“We really learned a lot over the last 10 years at this point on who we are, what works, what doesn’t work,” said Honeygrow founder Justin Rosenberg. “And we’re a disciplined group. You know, we’re excited to grow, but at the same time, we’re not going to make deals that don’t make any sense.”
A representative of Honeygrow did not immediately return What Now Philadelphia’s request for comment.
Honeygrow’s 2022 expansion kicked off in April with three locations in Hamilton, NJ; Quakertown, PA; and Willow Grove, PA. Then, last month, it was revealed that an outpost would be opening at Plymouth Meeting Mall, followed a week later by news of two more locations in Wyomissing and Broomall. And all of this is to say nothing of the company’s growth in other markets including Maryland, Washington D.C., Massachusetts, and further afield in Pittsburgh.
In a statement published in a Delaware County Times article on Oct 20 regarding the Wyomissing and Broomall expansion, Rosenberg said, “We’re excited to continue to build the brand and provide a fun, creative menu and experience that is distinct from other concepts. With each new restaurant we’ve opened since 2020, we’ve continued to outperform our projections and are extraordinarily grateful for the market receptions that we’ve experienced,” adding, “Our goal is to continue to exceed the expectations of our guests and continue to provide something unique yet approachable, fun yet nourishing, across all communities that we have an opportunity to be a part of.”