Listen To This Post
On May 25, Insomnia Cookies announced that they will be relocating their headquarters to 1 South Broad Street, which runs along Avenue of the Arts in Center City. This new HQ has a name which is “Imagine What’s Possible Center”, so it’s clear that Insomnia Cookies has put a stamp on their intentions into the plan for this headquarters.
Insomnia Cookies is the brainchild of Seth Berkowitz, who dreamed up the concept while still a college student in the University of Pennsylvania’s dorms in 2003. The idea of being able to order fresh, warm cookies any time including late nights is the motor that drives the company’s success. This latest move is an example of how Insomnia Cookies seems to be getting back to its roots.
Seth Berkowitz said, via a press release, “This is a vital time for Insomnia’s expansion and evolution, and as we continue to grow so quickly, it was important for us to commit to Philadelphia and further solidify our investment in our city and our people as part of our brand journey.
Berkowitz added more about the intent of the company, “That includes providing employees with an environment that’s conducive to creativity and pushes Insomniacs to imagine what’s possible to power the brand forward. This collaborative workplace will be integral in supporting our employees as they explore the next frontier of cookievation and immersive consumer experiences.”
In addition to being the company’s headquarters, the ground floor of the building, formerly a Walgreen’s, will be a retail storefront that sells all of the brand’s wares. According to the press release, “The space will also feature a state-of-the-art test kitchen where real-time cookievation will be put to the taste test.” Employees will be encouraged “to dream big and use their imaginations to engage with peers and bake up new possibilities.”
Until the opening in 2023, employees will work out of a temporary space at 1 South Broad. The 26,000 square foot headquarters will employ 80 full-time staff and have cookie-inspired art and neon signage that connects to the brand’s “own the night” mentality.