TaKorean Eyes Franchise Expansion in Wilmington

The D.C.-based ‘Korean taco grill’ is hoping to capitalize on its success at home, by bringing its unique fusion of flavors to the wider mid-Atlantic region, beginning with Delaware’s most populous city.
TaKorean Eyes Franchise Expansion in Wilmington
Photo: Official
Listen To This Post

TaKorean, the 12-year-old Korean taco grill that began as a 1985 Ford step van-turned-food truck, is eyeing the Wilmington, Delaware market for its initial franchise expansion, according to 1851 Franchise, an industry media outlet.

Sign up now to get our Daily Breaking News Alerts

  • This field is for validation purposes and should be left unchanged.
Opt out at anytime

In an interview published last Thursday, Sep 8, TaKorean founder and CEO Mike Lenard explained, “Wilmington is right on the I-95 corridor, so it’s really easy to access for vendors, and it’s easy for us to get to provide support,” adding, “Locationally and population-wise, there are some pockets within the area where we could thrive.”

Incidentally, TaKorean was supposed to be opening a location in Philadelphia at The Bourse, but it seems that project is yet to materialize.

Lenard could not be immediately reached for comment.

TaKorean features a build-your-own taco, bowl, or slaw bowl model – a sort of Chipotle meets Bibibop concept – or as Lenard describes it, “a light spin on the Americanized street food take on Korean food,” that “[incorporates] a Latin-American twist.”

TaKorean currently operates two locations in the D.C. area, one in The Yards and another in Union Market. According to 1851 Franchise, the total investment to open a TaKorean franchise ranges from $186,500 to $757,500, depending on whether the franchisee wants to open a standalone restaurant or a food court outlet. 

In addition to Wilmington, TaKorean will also be looking at the New Jersey market for future expansion. 

Drew Pittock

Drew Pittock is a freelance writer from Los Angeles, CA. He’s covered music, culture, and plant-based cuisine for various media outlets from Beijing to Tallinn and beyond. He currently lives in El Paso, TX with his wife and their cat.
0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Related Posts

Pin It on Pinterest