Utah’s favorite gourmet cookie brand is set to open at the Northeast Shopping Center in fall of 2023. The bakery will open at 9173 Roosevelt Boulevard later this year.
The popular cookie establishment will inhabit 1,279 square feet at the Northeast Shopping Center. The establishment, located at the intersection of Roosevelt Boulevard and Welsh Road, will also house a Dave’s Hot Chicken.
Brothers Fred and Steve Vicario are the regional developers for New Jersey, Delaware, and Eastern Pennsylvania. The pair opened New Jersey’s first Crave in Sicklerville earlier this year.
The brothers also run the Cherry Blow Dry Bar franchise and Hand and Stone Massage and Facial Spa.
The Vicarios visited Crave’s Utah homebase to familiarize themselves with the company and its operations. They are looking for east-coast franchisees to run future facilities.
Crave Cookies specializes in handcrafted gourmet cookies. The menu rotates on a weekly basis, offering a wide variety of baked goods. Crave focuses on stuffed cookies, including the biscadoodle and the classic chocolate chip cookies. Crave also serves loaded sodas, drinks that combine soda, syrups, creams, and mix-ins.