First Watch Coming to the Jersey Shore

Urban Edge Properties is developing the restaurant in the Brick Commons shopping center.
First Watch Coming to the Jersey Shore
Photo: @First Watch on Facebook

New Jersey is getting a new breakfast, brunch, and lunch spot. First Watch has signed the lease for its first Jersey Shore location, reports local media outlet Patch.

Sign up now to get our Daily Breaking News Alerts

Opt out at anytime

The corporate-run franchise will be moving into the Brick Commons shopping center, at the former site of the Santander Bank. Urban Edge Properties received approval to begin developing the lot located at 644 Route 70 &, Chambers Bridge Road in 2020. However the pad has not been built yet. 

First Watch is still in the very early stages of development, making it impossible to name an official opening date yet. The restaurant still needs to be erected, so it is likely the establishment won’t open until late 2023 or early 2024.

Speaking about the Jersey Shore location, First Watch’s vice president of operations, Robert Botelho states “Ever since we opened the doors to our first New Jersey restaurant in Union four years ago, First Watch has seen just how responsive customers are to our fresh take on breakfast, brunch and lunch, so we cannot wait to bring that experience to more of our neighbors in Brick in the coming year.”

First Watch currently operates more than 470 restaurants spread over 29 states. The award-winning establishment focuses on fresh, made-to-order meals.

First Watch’s new Brick customers can look forward to enjoying delicious dishes like avocado toast, smoked salmon eggs benedict, farm stand breakfast tacos and lemon ricotta pancakes. 

Kelly Mintzer

Kelly Mintzer

Kelly Mintzer is an East Coast freelancer with a cat and a dream. She pops up on various blogs and websites, writing about horror movies, video games, and television shows. Her fiction has been featured in a couple of anthologies, and with any luck, will be included in a few more.
Kelly Mintzer

Kelly Mintzer

Kelly Mintzer is an East Coast freelancer with a cat and a dream. She pops up on various blogs and websites, writing about horror movies, video games, and television shows. Her fiction has been featured in a couple of anthologies, and with any luck, will be included in a few more.

Pin It on Pinterest

Search