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Crumbl Cookies, the growing franchise known for its dense treats, will open a third South Jersey location this summer in Mt Laurel’s Centerton Square shopping center, helmed by local franchisees and area developers Jericho and Emily Pacho, as first reported by local media outlet 42 Freeway.
Mt Laurel will mark the Pachos’ third storefront in the area, following its debut last fall, with another that’s slated to launch soon in Turnersville.
“I’m from the area originally, and the support has been incredible,” Jericho tells What Now Philadelphia. “I opened up Princeton back in October, Turnersville is this week, and the people around the area have been just awesome – very welcoming, very excited for cookies – so we love it.”
Despite being founded a mere six years ago, Crumbl has already grown to more than 600 locations throughout the country, thanks in no small part to its clever marketing strategy of weekly menu rotations; a strategy that capitalizes on consumer trends prioritizing exclusivity, experiential dining (or in this case, snacking), and social media virality.
This week, that menu includes a classic Milk Chocolate Chip, the St. Patrick’s Day-inspired Mallow Creme made with Lucky Charms, a marbled Cookies & Cream, Mint Brownie, Butterscotch Chip, Gold Coin sugar cookie, and a Mystery Cookie.